Text “century” to 41242 to start receiving text coupons from Century Buffet! Century Buffet serves all the varieties of authentic Chinese food that you would…
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It’s not enough to simply stick a coupon offer onto your flyer printing design and hope it brings in more money. If not done correctly your coupon offer will go unnoticed, or lose you money overall despite bringing in customers. There are some simple quick and easy to follow tips for coupon in your restaurant flyer printing job that can help you save money, time and customers.
Firstly, ensure your flyer printing order has the right coupon offers on it. Using outdated coupon offers can cause you a lot of trouble later on so always make sure your most recent flyer design has everything up to date and has the very latest best deals your restaurant has to offer.
You then need to ensure that your flyer design advertises your coupon offers effectively. A common choice is for the menu deals, coupon offers and special deals to be presented on the very front of the flyer design so that customers can see what great deals they can get before anything else. You also need to ensure that your coupons are easy to read, clear and bold enough so that the reader sees them first. These coupons are what you are using to attract customers to read the rest of your flyer and see what they can get on these fabulous deals.
Tailor your coupons to meet your demand. Your coupons should be balanced between food stuffs that don’t sell as well and food stuffs that sell better than anything else on your menu. Make sure that the majority of your coupon deals include food that sells very well and does not need any further sales consideration. This will ensure you get enough sales of this food to cover the profit loss you will suffer form the coupon. It will also ensure that people are more likely to pick up these deals because they are for food that they want to buy. Including one or two of your worst selling foods will help bump up your sales in this area as some customers will look at the coupon offers and try out different food stuffs they wouldn’t normally get just because it comes with a “money off” coupon. You should not include more than two of these however, or people will just see that you have deals on food they don’t want and choose an alternative provider with deals on all the foods they do want.
Lastly, ensure your flyer printing design includes coupon deals you can only obtain through having a flyer. This will help you track which deals are the most beneficial to you, how well your flyer is doing bringing in customers and what is the most effective flyer coupon method. It will also be more inviting to customers if they feel they have special and exclusive money off deals with your restaurant. Including a coupon deal that is designed especially for people ordering from your menu flyer will make them feel special and also spur them on to take advantage of this unique opportunity.
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. His areas of expertise include SEO, Direct Mail, Ad Campaigns, Business Development, Copywriting, Product Management, New Vertical Identification, Lead/Pipeline Development, PPC (Google, Yahoo, MSN), Email Campaigns (HTML), Analytics, Technical Writing, PR (press releases, radio, media communications, Organic Search Optimization, Article Writing, Technical Writing, Video and Audio Production, Blogs/Web 2.0/Social Networking, Link Building, MS Windows XP/Vista/Office, ACT!. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.